Richmond Perfect Bake returns to TV
Published:  27 June, 2016

Sausage brand Richmond is back on TV with its Richmond Perfect Bake campaign. 

Returning to TV screens on 2 July, the light-hearted creative is set to run until 29 July, featuring a father putting Richmond Perfect Bake sausages in the oven to cook. As they need little attention, he has more time to spend with his daughter.

Sarah Davies, Richmond senior brand manager, said: “We are thrilled to be bringing back our highly successful TV campaign for Richmond Perfect Bake. It perfectly encapsulates the Richmond brand ethos, bringing families together for evening meals, showing how parents can spend extra time with their children while their ‘no fuss’ dinner is cooking.”

She added that the range provides a convenient option over the summer holidays. Richmond Perfect Bake features an oven-ready griddle tray which allows consumers to cook sausages with less mess, and preventing them cooking in their own fat.

“With parents likely to be much busier over the summer holiday period, this is a prime time for retailers to stock up on convenient meal solutions like Richmond Perfect Bake, offering consumers the great taste of Richmond sausages in an easy-to-cook format.”

The range is available in BBQ Glaze, Caramelised Onion Glaze and was also named ‘Top Launch 2015’ within the fresh meat and fish section of The Grocer’s annual ‘Top Products’ feature.

Richmond Perfect Bake is available at select retailers in 410g packs (470g with glaze) with an RSP of £2.50. A six pack variant is also now available with an RSP of £2.00.