Blakemore Fresh Foods expansion pays dividends
Published:  22 July, 2016

Blakemore Fresh Foods has reported a year of record sales, attributing the success to expansion over the period. 

The fresh meat wholesaler and importer, which forms part of the A F Blakemore Group of Companies, has achieved sales of £42.8m for the 2015/16 financial year, up from last year’s record of £38.9m.

Trading director Richard Brownjohn said the company’s recent expansion contributed to the overall sales boost.

In addition to the company’s £3.5m bespoke cutting, storage facility and head office, located at Hilton Cross in South Staffordshire, Blakemore Fresh Foods expanded to four regional trading offices in London, Cardiff, Nottingham and Bristol.

He said: “There are many reasons for our success, but there have been solid contributions from all five of our trading offices and we have certainly reaped the benefits from a first full year’s worth of trading out of the Bristol office.

“The team has done an excellent job since launching this new part of our operation in January 2015, and we are positive that they will continue to increase our sales across the West Country, from Gloucestershire through to Cornwall in the months ahead.

“The South Wales office has also improved its performance from 2014/15 and it is great to see how the team there continue to exceed expectations.”

Brownjohn added that growth had come from lamb and mutton sales across the business, along with further sales attributed to the slicing, dicing and other value added products made at the Hilton Cross facility.

Operations director Bob Cash said the company has also invested in four new EURO 6 vehicles in anticipation of another successful year for 2016/17, which will increase the company’s distribution payload by 16 tonnes.

Cash said: “We are now seeking to expand our operation further so that we can distribute to a wider geographical area with an increasing focus upon the area to the east of the M40.

“In addition to the introduction of new vehicles we are also seeking to invest in a new integrated IT system across our operation to improve efficiencies and the way that we trade and partner our customers and supplier base.

“While there are currently a number of uncertainties across the marketplace, we are building solid foundations and are well placed to achieve another successful year in 2016/17.”