Ginsters scores big with EFL partnership
Published:  05 August, 2016

Savoury pastry brand Ginsters is to become the official partner of the English Football League (EFL). 

As of Today (5 August 2016) the deal will see Ginsters become the first ever savoury pastry brand to partner with the EFL on a national level with exclusive rights as the EFL’s official pasty, slice and sausage roll.

This will run in conjunction with Ginsters biggest ever on-pack promotion which will see £3 million worth of prizes up for the taking. The marketing push will be supported by outdoor advertising and a social media campaign.

“The Ginsters EFL partnership, on-pack activity and support above the line sees Ginsters significantly ramp up the promotion of its core savoury lines,” said Kieran Hemsworth, Ginsters managing director.

“We know that Ginsters consumers are huge football fans, which is why we are committing to our most comprehensive support for the game and the brand to date.”

The sponsorship will assist the savoury pastry brand in increasing its engagement between consumers and local football clubs all whilst allowing retailers to boost sales of Ginsters products by supporting the promotional activity.

“As a nationally recognised brand that remains ingrained in its local community, values its heritage and recognises the important role football can play in society, Ginsters in an excellent fit as a partner for the EFL,” commented Shaun Harvey, chief executive of the EFL.

The campaign, named ‘Tickets & Tenners’, will begin on 10 September and will feature over 40 million packs across Ginsters savoury pastry lines. Among the prizes up for grabs include EFL match tickets, season tickets and VIP match day experiences.

Window vinyls, wobblers and shelf barkers will be made available for retailers to increase awareness of the campaign in-store and to help increase sales of Ginsters products.