Morrisons cuts meat and poultry prices by 12%
Published:  05 September, 2016

This week will see supermarket chain Morrisons cut prices of its meat and poultry products by 12% in an effort to help families cook more with meat this autumn. 

Sandwich fillers, such as ham and other cooked meats, will also see price cuts as children start a new year at school.

Price cuts are being delivered to help encourage families to eat meat more affordable meat midweek. As part of the reductions, nearly 130 meat, fresh meat and poultry products are seeing a cut to price.

“Meat is one of the priciest items in families’ shopping baskets and, as kids go back to school, the cost of packed lunches is an added cost,” said Andy Atkinson, Morrisons customer and marketing director.

“We’re a British company, making our own ham and buying our own cattle here in Britain. By doing this efficiently ourselves, we can pass much-needed savings on to customers.”

Graph courtesy of Morrisons