British Sausage Week is a hit with new ambassador
Published:  27 September, 2016

Former popstar Jonathan Benjamin ‘JB’ Gill has been announced as the ambassador for British Sausage Week 2016. 

JB is a former X Factor contestant and chart-topping band member of JLS who left the music industry to become a farmer to rear pigs, cattle and deer, with his wife Chloe and son, Ace. He is a regular on BBC’s Countryfile and currently presenting CBeebies TV series, Down on the Farm.

JB will help British Sausage Week celebrate the sausage, by talking family life, farming and foodie-favourites to the media. JB will award the best sausages in retailers, independent butchers/farm shops and catering establishments following a nationwide competition, which has received well over 700 entries. His son, Ace, has also created one of the recipes for British Sausage Week, Ace’s Pork Sausage Fajita Wraps.

He said: “It’s a huge pleasure to be involved in British Sausage Week 2016, celebrating the amazing range of sausages from around the country. In our house, sausages are always a go-to option for a quick, easy and tasty mid-week meal which my family love tucking into.

“I’m passionate about food and it’s one of the reasons why I went into farming. I know from my own experience the attention and care which goes into producing quality fresh pork sausages, so when choosing your sausages look for the Red Tractor logo on pack. This way you’re not only supporting British farmers, but ensuring the sausages you eat are from pigs produced to high welfare standards. And with more than 500 varieties to choose from, there’s a sausage to suit everyone’s tastes. And if you’re looking for a sausage recipe with a twist, give my son’s sausage fajitas a go!

Kirsty Walker, head of marketing at AHDB Pork, said: “Pork sausages offer busy families a quick and tasty meal solution, at any time of day. Sausages are incredibly versatile as they can be eaten during any meal occasion. I think part of their appeal is that sausages can be eaten in more traditional dishes, like with mash or in casseroles, but they also lend themselves to being transformed into dishes from other cuisines.

“Made from fresh pork cuts, we are lucky enough in this country to have hundreds of varieties of sausages to choose from. British Sausage Week is all about celebrating the great British banger. Of course, quality meals start with quality products, which is why British Sausage Week aims to raise awareness for sausages produced using assured pork, such as Red Tractor.”