MTJ launches National Butchers' Week
Published:  01 February, 2008

Meat Trades Journal is launching a week of activity aimed at encouraging consumers to get back into their local butcher's shop.

The first National Butchers' Week will take place between 10-16 March, with a variety of activities to support the event.

The objective of the week is to encourage consumers to consider the local butcher as their first port of call for all of their meat purchases, particularly those who might not have stepped over the threshold of a butcher's shop for some time.

It will encourage consumers to draw on their local butcher's in-depth knowledge on everything from cooking times to cuts, and menu suggestions to improving their own understanding and expanding their repertoire of meats and dishes.

PR packs will be sent out to butchers through MTJ Extra and mailed out through our partner organisations, which include the Scottish Federation of Meat Traders Association and the National Federation of Meat and Food Traders, with more still to come on board.

Included in the packs will be a special acetate window flagging up the week, with a message to consumers promoting the purchase of meat locally as well as a 'PR toolkit' to give butchers ideas to promote their business during the week and a press release that can be sent out to local newspapers.

On top of this, MTJ will be employing PR services to promote the week to national media and radio stations.

MTJ editor Ed Bedington said he hopes butchers will sign up to the initiative in their droves: "This is a great opportunity to generate a real buzz about butchers' shops in the consumer sector. We want butchers across the country signing up to this scheme - the more you support it, the better it will be.

"We'll provide the platform, but it's up to the butchers to seize this opportunity and really participate. It's a cliché, but with events like this, the more you put in, the more you'll get out."