Halal sector manager appointed by agriculture levy board
Published:  21 March, 2017

The Agriculture & Horticulture Development Board (AHDB) Beef & Lamb has appointed its first halal sector manager. 

Awal Fuseini will be responsible for helping the levy board focus its needs for the halal industry. Joining the organisation at the beginning of April, he will work alongside processors, certification bodies and retailers to drive collaboration between AHDB and the sector.

Currently studying for his PhD at the University of Bristol, funded by the Humane Slaughter Association, Fuseini’s research focuses on looking at the development of a new system of electrical stunning of cattle. He already holds a BSc in agriculture from Cape Coast University in Ghana, and an MSc in meat science and technology from Bristol University.

Before his research at Bristol University, Fuseini was the certification manager of the Halal Food Authority. He recently spoke at the AHDB Beef & Lamb halal seminar, where he discussed alternative slaughter methods and the relationship with halal requirements.

“Awal joins with a great wealth of experience in the sector and will be key to increasing our activity in the halal marketplace,” said Dr Phil Hadley, AHDB head of global supply chain development.

“This is a growing area that offers tremendous potential for our levy payers, particularly given the challenges to our products in traditional markets.”

The new position Fuseini has been appointed to is part of AHDB Beef & Lamb’s strategy to improve understanding in the UK’s halal marketplace, and to target export markets.