NFU welcomes Lidl’s British farming support pledge
Published:  23 March, 2017

The National Farmers’ Union (NFU) has praised retailer Lidl for its promise to support British farming by signing up to the Back British Farming Charter. 

Lidl joins Aldi, The Co-operative, Marks & Spencer, Morrisons and Waitrose as retailers that have signed the charter.

Introduced in 2013, the charter sets out four action points for government, retailers, foodservice operators and the public to support British farming.

Christian Härtnagel, Lidl UK CEO, explained why the retailer had decided to sign up. “Our goal for the future is to continue to put best practice in sustainability firmly at the heart of the business, and supporting growth in the British farming sector is another crucial step in fulfilling that ambition.

“To ensure that we can always offer our customers the freshest, highest-quality products at the best prices, it is imperative that we continue to support the British farming industry and further cultivate the strong relationships that we have with our suppliers.”

NFU president Meurig Raymond said: “We are delighted that Lidl UK has pledged its support to the NFU’s Back British Farming Charter, highlighting a commitment to the future of the British farming industry.”

He said there was a demand for British produce from shoppers.

“Independent surveys carried out by the NFU over the years, show that 86% of shoppers want to buy more British food. This pledge by Lidl UK shows customers that it is committed to providing high-quality products that are associated with British agriculture.

“We thank Lidl UK for its commitment and wish to see other food processors and manufacturers, and politicians taking the Back British Farming message seriously.”