Wild West Jerky to fuel firefighters’ charity race
Published:  26 April, 2017

Two firefighters racing across the Atlantic Ocean are being supported by Wild West Jerky, part of the Meat Snacks Group. 

Team Noble, made up of Allan Huntly and Kris Elliot, will be sailing the Atlantic later this year in the Talisker Whisky Atlantic Challenge, in memory of their friend and watch manager John Noble.

The endurance race will see the Stirling-based men sailing 3,000 miles across the ocean, demanding them to be self-sufficient for up to 100 days. To help them meet the challenging environment they’ll be facing, they will be supplied with high-in-protein Wild West Jerky. With a long shelf-life and its ability to not rely on refrigerated storage, the jerky is the ideal snack to keep Huntly and Elliot energised, claims the company.

The firefighters explained that the jerky was a tasty and practical solution to meet the demands of sea: “We were looking for a snack that was not only high in protein to help our muscle recovery while at sea, but would also survive the trip and taste good too. That’s when we found Wild West Jerky, which gives us the protein we need and comes in a range of flavours, so we can keep our diet interesting when spending 100 days at sea. Another factor is weight and jerky is light enough for us to stock up on for the journey.”

Noble died of a road traffic collision involving the fire response vehicle he was travelling in while responding to a call. He had served as a firefighter for 23 years, was involved with Urban Search and Rescue and made a journey to Russia to train firefighters in Road Traffic Collision Extraction. Huntly, who was part of the crew involved in the accident, received extensive injuries.

In memory of their fallen colleague, Huntly and Elliot are raising money for The Firefighters Charity. While the boat is being fitted for the race in Devon, the two-man crew is training on rowing machines four times a week. To ensure they complete the challenge, they must maintain and gain weight, as they are expected to lose up to 20% of their body weight during the race. The jerky, which comes in watertight packs, is designed to ensure they are left energised and fit to row.