Red Tractor Assurance chief executive to step down
Published:  04 May, 2017

David Clarke, chief executive of Red Tractor Assurance, has announced he is to retire after 19 years in the role. 

Under his leadership, the scheme was created to reassure consumers of the safety of British produce in the wake of several food scandals. There are currently more than 60,000 farm businesses that are members of Red Tractor Assurance.

Clarke (pictured) said: “In Red Tractor, the UK farming industry has an assurance scheme that it can be really proud of.

“Major food and drink businesses use it as an intrinsic part of their sourcing policies and it is viewed positively by consumers, who say it influences their shopping decisions.  

“More than £14 billion-worth of food carried the Red Tractor logo on it last year. Government agencies also recognise the quality of the scheme, meaning Red Tractor farmers get fewer regulatory inspections.
“Establishing such a robust scheme which has to constantly evolve has not been without its challenges but I am leaving the organisation in great shape for the future.”

He will be replaced by current Red Tractor Assurance chairman Jim Moseley, who has worked at FMC (Meat), Tulip, General Mills and Mizkan, as well as presided over the Food & Drink Federation and the Provision Trade Federation.

Moseley said: “I am delighted to be leading Red Tractor on the next phase of its development. David Clarke has done an outstanding job establishing and developing a comprehensive and robust assurance scheme, which has been adopted and supported by the whole food chain.

“Looking to the future – and particularly the uncertainties around Brexit – we must protect and promote British agriculture by ensuring consumers and buyers understand and value the exceptionally high standards that our farmers and growers deliver.”