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Lidl pips Aldi as discounters’ forward march continues
Published:  27 June, 2017

Lidl has surged ahead of Aldi in sales growth, with both discounters growing way ahead of the top five supermarkets, according to the latest 12-week grocery retail figures issued by Kantar. 

Lidl grew sales by 18.8% over the same period last year, ending the 12 weeks to 18 June on £1.3bn, 5% of the total grocery market. That was against Aldi’s 18.7% increase, giving it a 6.9% value share (£1.8bn), ahead of Waitrose and The Co-op and behind Morrisons, which currently commands a 10.6% slice of grocery sales. Both discounters have been pursuing aggressive store expansion programmes.

Of the top five supermarkets, Morrisons delivered the strongest sales growth, at 3.7%, although its market share still slid down by 0.2%. The Co-op has achieved consistent sales growth for two full years, up 2.2% like-for-like in the latest timescale alone.

Overall supermarket sales grew by 5% over the duration, the strongest increase since March 2012 and a marked contrast to the comparable timescale last year, when sales fell by 0.2%. The rise in sales was despite increased upward pressure on product prices. Falling cooked poultry prices had helped mitigate price rises on other grocery staples, Kantar reported.

Like-for-like grocery inflation was 3.2% across the period, adding an extra £133 to the average household shopping bill.

Asda’s recent recovery continued, as Fraser McKevitt, head of retail and consumer insight at Kantar Worldpanel, explained: “Asda is the only retailer where branded products are outpacing own-label lines – significant for the grocer given it sells a greater proportion of brands than many of its rivals.

“That isn’t to say Asda’s own-label offer is struggling – its Extra Special premium line and recently launched Farm Stores range contributed to a 1.4% increase in private label sales. Overall sales rose by 2.2%, although its market share fell half a percentage point year-on-year to 15.1%.”