Waitrose commits to recyclable packaging
Published:  03 July, 2017

Retailer Waitrose has introduced easily-recyclable sandwich wrappers, with the aim of rolling this initiative out across all own-label packaging.

By 2025, all of Waitrose’s own-label packaging, including those containing meat products, will be widely recyclable, reusable or home compostable by 2025.

The move towards launching easily recylable sandwich packaging will be achieved by making the cardboard packaging easy to separate from the plastic film, which is not recyclable.

Although the carboard is already easy to recycle, the retailer said it was more challenging to separate the cardboard from the plastic transparent screen on the front of the box, presenting an obstacle for consumers and processors.

In conjunction with packaging manufacturer RAP and sandwich producers Melton Foods and Greencore, Waitrose has developed a peelable tab that separates the plastic and cardboard elements of the container. Available as of August, the retailer claimed to be the first supermarket to offer this environmentally conscious option.

“The change to our sandwich packaging may seem like a small one, but it’s likely to make a big impact on the amount of packaging recycled,” said Karen Graley, Waitrose packaging manager.

“We continue to work on a solution to the pack’s plastic film in the hope that, in the future, none of the sandwich pack will go to the landfill. Our ambition for 100% of our own-label packaging being widely recyclable, reusable or home compostable by 2025 is set to make a tangible difference to the environment.”

In other news, Waitrose has recently developed an Italian-Style Turkey Parcel basted with Prosecco and stuffed with pork, veal and Italian herbs.