Morrisons rolls out foot-long sausage roll
Published:  07 August, 2017

Retailer Morrisons has introduced what it believes to be the largest sausage roll in the UK. 

Coming in at double the length and four times the weight of its high street competitors, the novel product is one foot long and weighs nearly half a kilogram.

“We sell one million freshly baked sausage rolls a week, but customers have asked for one that is even bigger,” said Morrisons pie and pastry expert Philippa Shaw. “So we created this foot-long version. With the start of the football season approaching, we’re hoping our Foot Long Sausage Roll will be making its way to the top of the snack league table.”

The product is available nationwide as of today, Monday 7 August, and can initially be purchased for £1, before increasing to £1.43 on Monday 14 August.

The sausage roll is baked in-store by the retailer’s Market Street bakers, created using seasoned pork meat and wrapped in a crisp, golden flaky pastry. Due to its size, it needs to be served on a special tray that holds its weight, as opposed to being served in the traditional paper bag. It can be bought hot and ready-to-eat.