Meatsnacks reveals refreshed Wild West image
Published:  30 August, 2017

Appealing to the ‘modern snacking consumer’, Meatsnacks Group has revealed its new fresher look for its Wild West range of jerky and biltong. 

Alongside rebranding the meat snacks, additional flavours have also been added, including a chicken and salmon variety. The move to refresh the image was triggered by key category insights provided by consumer and market research.

The new design has been created to strengthen Wild West as a brand and to tap into the active and adventurous lifestyle of its consumers. Its new image is also designed to help rejuvenate the category, and give jerky a sophisticated and contemporary feel.

“We recognise the changing needs of our jerky-eating customers and set out to create a taste, texture, look and feel for Wild West that met those needs,” explained James Newitt, managing director of Meatsnacks Group.

“With consumers looking for high-protein snacks and retailers recognising the potential growth in protein, we resolved to continue to lead and innovate. The overall protein category is predicted to be worth £225 million by 2021 [IRI Infoscan 2016], with snacks a key driver of this growth.”

To create the new design, Meatsnacks collaborated with Pearlfisher to produce the new image and encourage new consumers to engage.

New options to the Wild West range include: Jalapeño Beef Jerky, Fajita Spice Chicken Jerky, Sea Salt & Black Pepper Salmon and Chilli Salmon.