Welsh butchers promote Love Lamb Week
Published:  01 September, 2017

Butchers across Wales have received seasonal promotional material as Love Lamb Week gets underway. 

To help support the campaign, running from today until 7 September, over 220 members of Hybu Cig Cymru – Meat Promotion Wales (HCC) Butchers’ Club will be displaying the point-of-sale kits, which include posters and recipe leaflets.

“I am delighted with the materials I have received and that will be on display in my shop,” said Dafydd Povey of Povey butchers in Pwllheli. “The recipes on offer include Welsh Lamb noodle soup and BBQ Welsh Lamb chops and cheesy mash, which again highlight the versatility of Welsh Lamb at this time of year.”

HCC’s free Butchers’ Club has been designed exclusively for independent local butchers that source and sell PGI Welsh Lamb and PGI Welsh Beef.

“Once again we are thrilled with these marketing materials and hope they inspire others to cook Welsh Lamb,” said Kirstie Jones, HCC’s market development officer.

“They highlight the flexibility of Welsh Lamb and its delicious flavour across a range of meals.”

Now in its third year, HCC is helping to support Love Lamb Week by hosting a variety of activities to promote local, new-season lamb. Events include Welsh Lamb demonstrations in selected stores throughout the UK.