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Robertson’s Fine Foods expands supply deal with Aldi by 175%
Published:  05 September, 2017

Ayrshire-based Robertson’s Fine Foods has extended its supply deal with discounter Aldi. 

The £625,000 deal will see Robertson’s Fine Foods supply a variety of Scottish pork sausages and chipolatas to all 75 Aldi stores across Scotland. The products are made using Specially Selected Pork approved by the Scottish Society for Prevention of Cruelty to Animals.

“For five generations our family business has upheld a local Ayrshire tradition of producing the very best Scottish pork products and, through our relationship with Aldi, thousands of Scottish shoppers have had the chance to try our range,” said Barry Robertson, business development manager at Robertson’s Fine Foods.

“We’re incredibly proud that our products are on Aldi shelves throughout the country and look forward to growing our partnership further over the coming years.”

Robertson’s has supplied a range of pork products, including Ayrshire middle bacon, smoked pork loin and smoked ham hough, to Aldi since 2012. The new sausage deal will expand the firm’s business with the retailer by 175% and take the total value to more than £1 million a year.

The deal comes as part of Aldi Scotland’s commitment to increase its range of Scottish products from 350 to more than 400 within two years.

“We work with the best producers in Scotland and aim to build-long term partnerships that support local producers while ensuring our customers get the best-quality products,” commented Graham Nicolson, group buying director for Aldi Scotland. “The relationship we’ve built with Robertson’s Fine Foods is the perfect example of the approach we take to Scottish sourcing.”

The new deal will include:
•    Specially Selected Pork Sausages (£1.89/400g)
•    Specially Selected Pork Sausages with Black Pepper (£1.89/400g)
•    Specially Selected Pork Sausages with Red Pepper (£1.89/400g)
•    Available from October – Specially Selected Chipolatas (£1.89/400g)

“Scotland Food & Drink works hard to ensure the best Scottish products are available for consumers to buy and, as it is Scottish Food & Drink Fortnight, it is fantastic that consumers will now be able to stock up on Robertson’s Fine Foods products at Aldi,” added James Withers, chief executive of Scotland Food & Drink.

“We know from our extensive research that 70% of Scots believe food produced here is of higher quality than elsewhere and almost half of Scottish shoppers say they will try to buy even more local food in the future. It is great that Aldi’s commitment to Scottish producers will help to meet this demand.

“I applaud Aldi’s approach to sourcing Scottish and I am delighted they are introducing another of our member’s products to their stores across the country.”