Truffle marinade launched to coincide with game season
Published:  06 September, 2017

Innovative Food Ingredients (IFI) has introduced a gluten-free truffle marinade to the UK – part of AVO’s Lafiness marinade range – designed to coincide with game season. 

The truffle-flavoured marinade has been inspired by customer feedback, which indicated a demand for a premium and tasty product with functionality and marination properties.

“We continually strive to identify and develop new products to keep our portfolio fresh and interesting,” said David Brennand, managing director of IFI.

“We are influenced by many insights, but, most importantly, we are inspired by our customers and what they are telling us. Truffle, with its heady scent and distinct flavour, is one of the ultimate fine food indulgences and a prized ingredient in the culinary world. Favoured by gourmands, chefs and foodies alike, it is the perfect flavour to complement so many meats, particularly dark meats, poultry and game. The expertise that the butcher can offer in terms of preparation and cooking will help customers replicate a gourmet dining experience at home.”

Family-run IFI is a distributor for global food ingredients manufacturers AVO, Taste of Goodness Sauces and Newly Wed Foods.