BDCI unveils new Lean on Us campaign
Published:  23 October, 2017

The Butchers’ and Drovers’ Charitable Institution (BDCI) has unveiled its new campaign to help those from the meat industry who have fallen on hard times. 

The Lean on Us initiative will be its new way of spreading the word about the help available to those who have worked in the meat industry and may need help. The initiative was launched at the annual festival dinner, held on 20 October at the Grosvenor House Hotel in London.

Speaking at the event, this year’s festival chairman Julien Pursglove said it was time to get the charity’s message out to the masses.

“My year as festival chairman has been an amazing time and I’ve been very privileged to work closely with so many people who work tirelessly to help this charity. One of the things I’ve found the most humbling, is witnessing first-hand the superb work the charity does. It delivers solid, practical assistance to people in the industry. We’re really fortunate that we’re able to make a real difference to people’s situations.

“We’re not just here to help people in times of trouble. The BDCI also wants to help change the lives of those at the beginning of their careers – giving young people the benefit of education that will not only stand them in good stead, but help ensure the future health and professionalism of the industry. This we achieve by the granting of two bursaries at Harper Adams University.

“So often, the first contact made for help is not by the person who needs it, but from their friends, family and colleagues in the workplace. It is increasingly vital that our charity communicates to an ever-wider audience that help is available. We can do nothing practical unless people get in touch, make recommendations and tell us what is needed.

“For that reason we are launching an exciting new initiative ‘Lean on Us’ and, over the next year, you will see that theme appear in many different communications as we seek to spread the message throughout our industry.”

Cranswick chief operating officer Chris Aldersley was also announced as the 2018 festival chairman.