MuscleFood targets Europe following investment
Published:  02 January, 2018

Online retailer MuscleFood has secured an undisclosed sum from private investors to grow its business in the UK and Europe.

It received the investment from the Business Growth Fund (BGF) to help expand its core offering in the UK and continue its European expansion.

The retailer already has listings in Sainsbury’s, Spar and Co-op, and is in talks with other major food retailers. It is also in more than 300 Musgraves-owned stores in Ireland.

The company also recently launched in the Netherlands, Germany and France, and has plans to grow across Austria, Spain, Poland, Ireland and Italy during 2018. Other countries it will be targeting include Portugal, Denmark, Sweden, Bulgaria and Switzerland.

MuscleFood.com founder Darren Beale said: “This marks a big step forward in the progression of the company and the brand. It gives us the ability to expand faster and further than we could have done without the cash injection and to invest in concepts we believe could bring us a good return.

“We’re a team who passionately care about one thing: making it easier for our tribe of customers to achieve their fitness and health goals.

“And this is what really excites me and the team about this partnership with BGF. It will help us accelerate our growth and that means more people will realise it doesn't have to be expensive or difficult to live healthily every day - with MuscleFood it is easy.

“The expertise we’re gaining from BGF will help us get in front of important contacts and open doors for us both on the UK high street and further afield.

“The team have worked hard over the years to build a loyal customer base, to explore new markets and to source and develop innovative products, which have been a hit with fitness fans and the wider market.”

BGF investor Greg Norman added: “The MuscleFood team are talented, focused and passionate. They have successfully managed the high growth experienced in the last three years and are ambitious about accelerating the expansion. We are pleased to be supporting the group as it continues to scale.”