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Frozen meat sales snowball over Christmas period
Published:  04 January, 2018

Consumers bought more frozen meat in UK supermarkets at Christmas than they did in 2016 – with overall sales up 11.3% by value during Christmas week.

According to data from IRI which covers major multiple retailers (excluding discounters), in the run-up to Christmas 2017, frozen turkey was more popular with waste-conscious consumers.

In the five weeks to 23 December, sales of frozen whole turkeys and turkey crowns increased by 8.6% in value to £23m, and 9.4% more packs were sold. Frozen products have been selling well all year – partly due to consumers looking to economise by wasting less, and partly because retailers have increased the availability of frozen food by investing in more freezer space and own-label ranges. However, more than £55m-worth of fresh turkey was sold in Christmas week alone by the supermarkets.

Overall, consumers spent £13.9bn on FMCG products in supermarkets over the five weeks before Christmas (to 23 December), representing a 1.9% increase on 2016.

Grocery (food) value sales over the five weeks were up 3.1% compared with the same period last year. However, as inflation is running at around 3%, this made sales flat.