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New direction announced for Meat Trades Journal
Published:  15 January, 2018

The New Year begins with a bang, as William Reed seizes the opportunity to take a fresh approach to its meat coverage. Read on for the full low-down on these exciting plans for Meat Trades Journal.

“Change is the law of life,” said US president John F Kennedy. “And those who look only to the past or present are certain to miss the future.”

It’s particularly fitting, then, as we stand on the threshold of a New Year, with all the political, commercial and social change that’s swirling around us, that we address the shape of future coverage of the meat industry.

The information needs of the UK meat sector are changing. Its growing appetite for news, knowledge and inspiration is today fulfilled by digital and social communication channels, alongside face-to-face events and print. Meat Trades Journal publisher William Reed Business Media is passionate about its support for the UK meat community and is evolving its offer to better match what the market wants, delivering valued and trusted content where and when it is needed.

After talking to the company’s customers, it has recognised that each operating channel of processing, retail, manufacturing and core craft butchery requires unique content and its own voice. As a consequence, Meat Trades Journal’s printed content will migrate into a range of new content offers, including the evolution of social media channels to inspire and support the UK’s brilliant butchers. To get involved with this evolution, follow us at @MTJ_tweet or www.facebook.com/MeatTradesJournal

MTJ events

MTJ’s long-established events Butcher’s Shop of The Year, Champion of Champions and National Butchers’ Week, the latter taking place from March 12-18 this year, will all continue to be held to support and encourage the sector. 

The information needs of the UK’s progressive meat processing sector will be met within a revitalised Food Manufacture monthly print magazine. Targeted content will appear throughout the week on foodmanufacture.co.uk and will remain a focus within its market-leading events and conferences.

New opportunities

MTJ editor Rod Addy will return to Food Manufacture as editor in February and lead the brand through the next evolution in its long history, which began when it was launched more than 90 years ago in 1927.

He will be joined by Aidan Fortune as deputy editor.

The great relationships Rod has established in the UK meat processing sector will enhance and grow the all-new Food Manufacture brand across digital, events, social media and print. Rod’s previous stint as part of the Food Manufacture editorial team ensures that he takes over with an in-depth understanding of the issues facing food manufacturers and the insight needed to meet their future operational challenges.

“I am excited at the prospect of becoming editor of Food Manufacture at this crucial time,” he said. “Meat processing has always been a vital part of its remit, so it makes sense for me to continue this tradition with renewed vigour.”

Retail innovation and development

At the same time, The Grocer has exciting plans to enhance its meat coverage and will be seeking a new meat editor. The role has been created for the first time to focus exclusively on supporting retail innovation and development, from sector work on breeding programmes and carcase optimisation to understanding the consumer trends shaping the market.

Meanwhile, Global Meat News will keep delivering the highest-quality content for the international meat industry as it always has, with an enhanced focus on UK trading and news.

The highly-regarded SuperMeat & Fish Awards , which were launched in 1999, will be run from within The Grocer’s stable of high-profile face-to-face activities.

William Reed retail and manufacturing divisional managing director Lorraine Hendle said: “We continue to listen to our customers and respond to their needs in print, digital and in person and look forward to delivering a new offer for the UK meat retail and manufacturing markets.”

William Reed will be contacting all of Meat Trades Journal’s subscribers very soon and letting them know their options in order for them to continue receiving in-depth meat content. In the meantime, the company’s customer service department is available for anyone to call.